The Online Sunshine Plan

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

This is an approach more commonly found during the last year, and it goes under several names.

Let’s revisit my “How to Roll Your Own Blog” for this data:

Once you have a great blog post, you don’t have to stop there. You can pretty simply create several different formats of that same post. This helps people who prefer different media, and also gives the search engines more great content. If you use the same keywords in your title and link back to your main blog, this cements your standings in the search engines.

Here’s a simple sequence:

1. Do a post to your blog.

2. Record your post as a podcast. (Use Audacity to record it. Post to archive.org for free.)

3. Make a PowerPoint presentation about the same data – which goes along with your audio    podcasts. (If you don’t have MS PowerPoint, you can use OpenOffice – then post to slideshare.net for free.)

4. Using Camtasia or a clone, create a video from the audio and PowerPoint slides and post to YouTube or some other video hosting.

Now, in every step of that sequence you’ve just posted the same original content in several different formats. And the sites above will show up in Google within minutes. Really. Try it for yourself. If you use the same exact title for each piece of content, you’ll then set up a nice little action going. You’ll command that particular phrase with all the top five spots.

What happens is that you are also giving your blog more prominence, since many more links are saying it’s name – and linking to that particular blog post.  While social media is known for disappearing from Google, especially videos, what this will do is to cement your particular post for that keyword phrase in those standings.

Now, we can add at this point to take that original material and push it out as distinct versions to the top article directories. And also then generate several press releases from that same original content.

You probably don’t want to do this with every piece of content you have. Some won’t translate well.

But consider this schedule:

1. Monday – review your analytics to see what is doing well on your blog and what you can reinforce. Research these areas more thoroughly for additional content. Or let them ride and pick the next subject on your list and research that. Use your Google Alerts and Reader feeds.

2. Tuesday – Write five articles. Post these to your blog in advance so they show up once per day.

3. Wednesday – Select the best article out of the lot and record a podcast – upload that. Then create a presentation and upload it. Marry the two and create a slidecast. Take that material and create a video from the static images and the audio files. Upload that to multiple video sites.

4. Thursday – Now take that original blog post and create articles from it – three variations of the original, using the article tools above to ensure they are non-duplicative. Post these to the top 10 article directories. Now create a version which is a nice press release. Set this up as several different versions – all non-duplicative – and post these to the top free press releases.

5. Friday – check your Google SERPs and see how you are doing.  Then take the weekend off after you get your email handled from your clients. (And check your PayPal account…)

This gives you five posts, 10 articles pointing to one of them, as well as 10 press releases. You have a video on several sites, plus a slideshow and slidecast. And about 30 backlinks to one blog post.

In a year, you have 50 videos, 50 slideshows and slidecasts, 250 blog posts, 500 press releases and 500 articles. If each of these are properly SEO’d, and your site is set up as a silo, you now have taken over the complete area and have tons of clients.

Now you might not want to be that busy. And I told you at the beginning of this that you wanted to be working from your passion. Otherwise, this could get to be drudgery real fast.

And you may need to cut it back when you have to spend more time with your clients. But with regular monthly income coming in, you can afford to pay more close attention to those people who are supporting you.  Additionally, as you turn these into affiliates and train them how to do this for themselves, you will be able to leverage these resources into creating a flood of social media which all links back to your little hub.