The Online Sunshine Plan

1. Don’t believe anything I say or write here.

Why? Because it’s only going to be useful if you prove it for yourself. Not all of these approaches will work for you personally. And this book is no end-all in the subject. And you have to figure that I or anyone else could be lying.  Or simply stretching things a bit to make them look better.

What I’m working to give you is a unique perspective on how to wade through all the hype and nonsense which has been heaped up out there and learn how to figure for yourself what is and isn’t true. There are a very, very small handful of people who are effectively sorting through stuff to give you the real workable material. And they each have their own pitch on how you can pay them to keep their income up – and to enable them to keep selling you more.

One of the more interesting online seminars I took had a survey at the beginning, which showed more than 80% of those attending had purchased a major package or book in the last year. Then a later question showed that nearly the same amount was going to purchase another major package or book in the upcoming year.

What most of these people didn’t see is that the seminar promoter had gotten the near-perfect audience. They were mostly all buyers. The seminar was free, but it had a hook near the end which most people dropped some serious cash in order to get on board with the “special” “Seminar-only”  offer.

If you took that seminar apart, you can see exactly how it was set up and why it was successful (which I’ll do when we discuss how online sales work.)

My point here is that you have to see this material with an open, but skeptical mind. If it doesn’t work for you, then it isn’t true.  The old Polynesian Kahunas have said for centuries: “Effectiveness is the measure of truth.” (And they could say that with a single word.)

2. Stop frequently and try it out for yourself.

You should already have a blog or website before you started this book. Try this stuff out on it – or start a new one and try it out on that one. This is another method of learning, plus a very accurate way to gauge the effectiveness of what you are studying.

If you’ve got an effective website, then start up another one, or try this in a poorly performing section of your site. Don’t change something that’s successful.

Where you can’t get something I’ve written to work for you, then restudy what I’ve written and see if you understood it straight. If it is still in error, Google it to see where I got it wrong or omitted something you should know about.  And if you just can’t get it to work, then shrug it off and move on.  Sure, you can always email me and if I’m not deluged, I’ll write you back. And hopefully, I’ll get up a Frequently Asked Questions (FAQ) page so that I don’t have to spend time away from writing my next book to answer emails about the last one.

3. Start up a(nother) blog about your experiences with this book.

This is another learning approach. When you write it down in your own words, you are reviewing this material and making it your own. And I’m not even telling  you to link it to me or my different websites – though this would certainly be appreciated.

The deal here is for you to simply get this material as quickly as possible and in a fashion that you can use it from here on out.

While I’ll be blogging about new material as I find it, I don’t intend to do any series of books on this subject. I have tons of other stuff to get back to – this has been a side channel off my other work and I have to get back to my own mainstream purpose.

What you have in your hands or on your screen is the end product and so you can make it work for yourself or not. Writing it down is a way to really go over it in the detail you want and allow you to Google or review in order to make sure you understand what you are writing about.

And the number of times you review this stuff is how well you’ll remember and be able to apply it.

4. Coach someone else how to do this.

There’s an old saying which had long ago be shortened down to a pithy insult. The long version describes how teaching and learning are intertwined.

When you are done learning about all you can do and done doing all that you need to get done, then teach others how to do.

When you are done teaching all that can be taught about how to do what can be done, then write textbooks.

(Of course you’ll see how this was shortened to: Those who can’t do, teach; those who can’t teach write textbooks. And California widened this to include entire bureaucracies of people to write their textbooks by committee…)

When you take on the responsibility of teaching someone else how to do, you gain a deeper, richer understanding of whatever subject you are dealing with. So the teacher in fact never quits being the student – and should always look for more lessons coming from those students as well.