The Online Sunshine Plan
Archive for category Search Engine Marketing
The death of search engines isn’t widely exaggerated at all…
Posted by robertworstell in Search Engine Marketing on January 8, 2010
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I’ve long held that search engines were a dying breed. Recent data has started supporting this view.
The main problem which Google and others have is their addiction to advertising. This is part of their business model and is taking them into the tank. Now, I don’t doubt that Google has some of the smartest people around working for them. And their ability to provide incredibly appropriate search results is amazing. However, they support their programmers by selling advertising.
Advertising is generally a scam. Because they use your emotional buttons to get you to buy – you aren’t simply invited to sample their wares and make an educated decisions in order to improve your life quality.
I have always favored the bazaar model, where you are able to sample or inspect the goods before you buy. Social media is heading in this direction. And they have their own internal search engines. Google is running to keep up and has ramped up both local and personalized search.
Of course, that plays hob with advertisers who are trying to get the entire national market cheaply. They are now going to have to compete on extreme long-tail niche models, which are far more expensive. The kicker for me was when I heard from one of my friends and mentors that he had seen a rise in “organic” rankings when one of his clients ran a PPC ad series.
And it’s also pretty widely known that sites with Adsense will rank higher than those without. Meaning that Google is selling advertising to make their living. Simple. They would prefer that people and companies remain addicted.
People who are working for getting top Google positions in order to get traffic are going to be in a bind shortly. Just because not only is Google a moving target (as always) but they are now beginning to split up the market they have in order to segment it. That’s personalized search.
So my research keeps taking me into another realm. I’m going back to looking up what actually gets traffic. Now the single SEO newsletter I still subscribe to is investigating someone who has started moving away from Google. And when I see his review (I don’t need to spend money on stuff I can figure out myself) – then I’ll tell you all what comes of it.
The line of research goes directly to the communities you are part of. Narrowing down to these few communities and joining in on the conversations. Giving out samples of your goods so people can see what you have to offer.
There is still some use for broad promotion. Pixelpipe and ping.fm, among others, where you can syndicate what you are producing and talking about. Also, article directories (the key ones) and press releases. The work you want to do is on finding buyers, not “dominating the search engines”. You want clients, not visitors.
Any smart company knows that it’s proven leads which is what you want – not people who take your pencils and tshirts at your booths. You want email addresses, phone numbers, and people who need your product to improve their lives. Right now.That’s real lead generation. These “internet marketing” guru’s are simply selling scammy products to the naive.
The current strategy I’m testing is to get your content out on as many social publishers as possible, in as many formats as possible. Then people searching through these lines will then find you. Don’t worry about ranking in the search engines just for the sake of ranking. Sure, you use your SEO data: the 5 basic points to keep in, plus your LSI theming – just so search engines have an easy time of it. But simply concentrate on how to get usable data in front of people who need it. I’ve found that my percentages of repeat traffic have more to do with my non-search engine traffic.
So search engine traffic is not your priority. If you look at search engines for anything, look at how many spots you cover in those search engines for the various versions of your posts for a given keyword. You aren’t trying to “dominate” any given term or phrase in the SE’s, more that this is telling you how well your various publications can be found by the SE’s – what your reach into the different types of social media consists of.
Another interesting point is the mainstream media. These are also a scam, like advertising. Because they are tabloid oriented. Again, they are working to get your emotions to tell you subconsciously what you need to spend your disposable income on. Their idea, like search engines, is to boost their ratings (viewership) so that they can sell advertising. Getting in “the news” is simply being controversial enough to boost their ratings. Because they think controversy keeps people watching their drivel.
This is the same thing which ruined “moden art”. And art students are being taught currently that the purpose of art is to “explore controversy” in order to “start a conversation” – when the actual purposes of art have either been 1) to record an historic event, or 2) to provide an aesthetic environment. When art and artists are used to forward and emotional message (as politicians use them), this is the true bastardization of the arts. But artists who are controversial just for controversy’s sake are no better than those bastards above.
Marketing is supposed to be finding or creating a market for a valuable good which improves the lives of users. Anything else is poppycock.
And this includes search engines.
Thought you’d be able to use this data. (And note that this site isn’t searchable by any of these SE’s – so the data you get here is just for your own use. But share it all you want.)
Thanks for visiting my blog and reading this entry.
If you’ve found it valuable, please consider donating via PayPal to enable my continuing research.
Or – buy a copy of “Online Sunshine Plan” from my bookstore.
Some additional posts of interest:
Laws of Keyword Usage – all keywords are not created equal
Posted by robertworstell in Search Engine Marketing on October 31, 2009
This error below made me realize I hadn’t compiled the rules/laws/principles of proper and effective keyword usage for SEO:
1. One main keyword (phrase) per page. Now, sufficiently long, you’ll get other combinations of keywords which link to this page, but you are going for one particular long-tail niche (forget one-word keywords, these have been sewn up long ago and are maintained by huge sites with massive link-love coming their way.
Reason? Your page is known (reputation) by its in-bound links. Whatever they say is on the page is really more important that what is on that page – but you want all inbound links to say the same keyword as you optimize the page for. If you work on getting prime search engine real estate (top 5 positions – above the fold), then figure for a keyword “scatterbrained nitwit”, all or most of your inbound links should have the words “scatterbrained nitwit” in their text link. While you can get “scatterbrainednitwit.com” to help out, it’s not essential. (But note: having “scatter-brained-nitwit.com” can get you penalized, as spammers wasted that approach years ago.)
Two or more keyword phrases will confuse search engines and give you lower rankings. Your pages should be like you talk – one subject at a time. Don’t talk or write in non-sequiturs. If you do have to bring up another topic, it’s perfectly OK to link to a separate page on this new topic. Gives you another keyword phrase you can “dominate”.
2. Use your meta-tags for theme words, not keywords. Most of the biggest search engines don’t rely on meta-tags (thank spammers for that one, too…), but Google uses them to check the “theme” of the page, ie. does your content match what you are talking about?
If you put your keyword phrases in your meta-tags, unscrupulous spammers will scan these to find what you are talking about or trying to get search engine real-estate with and work to beat you to the punch. Just what you need – more competition.
The old tools which harvest meta tag information are good now for finding theme words – what that page should be talking about. The reason Google looks for theme words is also to help them figure where to list your page. Most words have several distinct meanings. Searching for “Apple” the computer company shouldn’t give you results on “apple” the fruit. Help them out – use meta tags for repeating theme words on your page.
3. General current use of Keywords:
a. Page title
b. H1-H2 headings (Not necessarily in the headline.)
c. Once in opening paragraph – which should be emphasized with bold (or possibly italic – but only in san-serif fonts, so it remains legible).
d. Generally, no where else on the page, or at max – no greater than 3-5% of that text copy – again, thank the spammers for this rule.
e. The rest of the page is composed of theme words and articles (an, a, the, those, that, etc.) and somewhat meaningless words which hold the sentence together (conjunctions and stuff like and, or, with, as well as of, in, by, etc.) But these common words aren’t theme words and so shouldn’t show up on your meta-tags.
This above is the result of several studies into page optimization, namely through Michael Campbell, Dr. Andy Williams, SEO2020, and some others.
While the rest of this below post seems fairly accurate, the below quote is not. (P.S. I blog this to give you all possible data, but also because their site has no particularly apparent way to add a comment -siwwy wabbits.)
Website Magazine : Keyword Research – A Foundation for Local SEO:
“Focus on one or two keywords or phrases per page – and use them in the title, subheads, meta tags, and copy of the page. Also use keyword variations in the text to enhance the keyword’s relevance.
As an example, let’s say your business is called Las Vegas Floral Boutique. You could use your business’s name as one keyword phrase and ‘Las Vegas flowers’ as another. Since most people will be using ‘Las Vegas flowers’ rather than your business name in their searches, mention Las Vegas Floral Boutique occasionally but focus more on the more generic term and use variations like ‘Las Vegas flower shop’, ‘flower shop Las Vegas’, ‘affordable Vegas flowers”, etc.”
And now you know why that wouldn’t work and what to ignore on the Internet – well, at lest some more…
Some additional posts of interest:
How search engines used to work
Posted by robertworstell in Search Engine Marketing on October 30, 2009
These next two sections explain how search engines are generally used in marketing. These are slowly being replaced by social media. In fact, most of these are trying to become social media. But that’s another topic for another day…
How to actually use search engines to find potential clients
But there is a single principle involved here: you want to be able to get onto the first page or two of Google and stay there long enough for your most valuable clients to find you. That’s the simplicity of it. When you want to expand your client base, you get back into promoting for new visitors you can turn into clients.
And mostly, we’ve already covered how to do this: simple, basics of SEO applied to each page as you write them, and posting your content on social media sites (which includes using a blog platform to hose your main site.) This gets you rapidly onto Google’s top listings. The more valuable content you post on a regular basis and the longer you stay up there.
I’ll go over this in more detail later, but the crux of search engine use is in helping people find your site to begin with. That’s mostly all they are good for. It doesn’t mean they are going to find it later by using search engines (unless they forget your name). And frankly, that is all they are good for.
Once people select their communities, they find more resources through that community, not through the search engines. Word of mouth, actually. They follow and subscribe to people they trust and use these peoples’ recommendations. Like habits, they continue to mostly check on their email and their favorite sites. People mostly don’t use search engines in their daily living – they are checking out their neighborhood for new stuff from the their network of friends.
This means most of this emphasis on search engines in Internet Marketing is overblown.
Search engines and advertising are like the old Big 3 TV networks and advertising. Companies who think they have to do a lot of advertising support a great number of outlets just so they can get their advertising dollar spent. Yet advertising is expensive and 97% of it is wasted. What Google, Yahoo, and others are doing is to set aside their prime eye-ball real estate (what and where exactly people tend to look at first on the page) for advertising. And charge extra for people to have their ad in this particular spot.
Google and others sell advertising spots by Keyword and then present them on the appropriate pages. By creating a bidding war for certain keywords, they make more money. In addition to that, they entice individuals to put ads on their own sites by paying them (usually a paltry pittance for the hours of work they do providing content – just to have another distraction taking their traffic somewhere else).
The kicker is that the bulk of humankind Internet users train themselves to ignore these ads. Again – you’re left with the 3 percent who are trusting or gullible enough to click-through.
Advertising is how search engines support themselves. So it’s here to stay – until search engines are themselves replaced. And this movement is en-route. (Again, I’ll tell you more of this later, though the basics are outlined above.)
Once you have helped your visitors become loyal clients, then they come directly to your blog and search engine sources are the minority. You will also find that your bounces (people who stay less than 30 seconds and visit no other page) decline proportionately. Direct access and referrals rise dramatically (loyal clients and word of mouth).
Some additional posts of interest:
WordPress site-building sequence
Posted by robertworstell in Search Engine Marketing on October 30, 2009
[Oh, this one is a killer. I'm going to have to do a follow up for this - all full of plug-in's, etc. It will probably only show up in the membership area...]
This post on Marketing Insight is how to build your site. (And those are silo’s above – where chopped, fermented corn is stored before it is fed to fattening cattle.) Dr. Williams (below) is offering one concept about how to build a site. He’s actually converting old hand-coded sites over to a new WordPress platform. And I respect his work.
ezSEO Blog: “The overall idea of this new system is to concentrate on sub-niches, one at a time, and build those sub-sections before moving on to the next one.
THINK OF EACH SUB-SECTION AS A MINI-SITE
Suppose my website was on dieting. This is a huge niche and to try to do the keyword research up front would be a monumental task. A large part of my site would probably be the various diets that people could go on, so I would start off by setting up my Wordpress site with a super category called ‘Diets’.
I would then pick one diet at a time, e.g. the Sonoma diet, and carry out the keyword research only on the Sonoma diet. I’d keep this data in a separate database in KRA Pro.
I could then concentrate on the Sonoma diet, creating a main page for that diet as well as articles on the diet that can link back to the main page.
When you are finished with the Sonoma diet, pick another area you want to work on, e.g. South Beach Diet and repeat.
IT’S LIKE ADDING LOTS OF MINI-SITES TO THE SAME DOMAIN, AND LINKING THEM WITH THE HOMEPAGE AND MENU SYSTEM”
I would take a different approach. And as you know from following this blog I use RankTracker to query WordTracker to get my niches (which is a whole lot cheaper and more powerful).
Now, as I’ve discussed, my approach is to distill my niches and their keywords. This gives me what keywords add up to the targeted main keywords I want to use to create content. I simply line them up by KEI and then work on them in that way. I don’t take a certain one and then create content for all the pages like that. I don’t do all the dog-collar keywords and then do dog-leash keywords. I’d work all of the long-tail niche keywords for dog in order of their KEI. Sure they’ll cross, but what you are trying to take over is “dog” as a main KW – and that is what your blog is named. (Yes, that is a lousy choice as a “niche”, since it isn’t really, but it gives a good example.)
Under dogs, you’d have categories (silos) of dog-collars, dog-leashes, dog-dishes, and so on. As Andy says above, I don’t really hold to silos either. Mainly because people don’t want their content served up that way. And your “back” button is there by default on every page you visit. So bouncing from a too-content-limited page is easier than not.
And WordPress has the option of viewing all your categories on the sidebar. So while they might be interested in dog-collars, they might want to compare with the content you have for cat-collars. Or just Cats. Those are all on your categories – and allow you to nest categories as well.
I recently imported a Blogger blog into WordPress and found that now I had tons of default categories. So that screwed any idea of having category-silos without editing every single page out of hundreds. (And I have more to study up on the use of both categories and tags for posts – both of which cross-link posts, making it easier for viewers, but ridiculous if you are trying to maximize page-rank.)
Another reason I like to post by KEI rather than category is to break up my week. While I still have lots of research to do on the various keywords, it gives you more diversity and options if you are posting for the best traffic/competition first. And when you have all the long-tail keywords established, you can come back to work them all in sequence again (or several times) because you already have the research done.
My writing is what I am inspired on – so I jump from blog to blog, depending on what I’m covering at the time. Lately I’ve been hobby-horsing other books, but this also gave me a post on hate-addiction, as well as putting up a new post from an old draft about expanding your marketing mix beyond email newsletters I had hanging around on that imported Blogger site. So I’m working on several keywords at the same time. Each with different publics. Keeps me from getting bored, but it’s mainly to get those-type thoughts out and written down before I forgot about them and lost the inspiration. (Plus, it makes my Friendfeed life-stream far more interesting, let alone twitter.)
And this method of writing for just a single blog also makes more sense to the search engines, since a person doesn’t just talk about dog-collars for twenty articles over a couple of weeks and then fascinate on dog-leashes. This also breaks up your flow if you are doing posts, so your subscribing public isn’t bored to tears by dog-collars, then bored by dog-leashes. A simple approach would be to write in one category, then do your next post in the next-best KEI category, and so on.
But I’m pretty sure with both tags and categories, any idea of a silo is pretty shot. Silo’s are actually a hold-over from the days when PageRank ruled SEO. And pagerank has been pretty back-watered for some time now.
The general rule is that search engines follow viewers. So Content is King – like nothing else. Build a great site and you’ll get more subscribers and they’ll stick around for more (as well as buy).
The point of doing your articles/posts by KEI then targets your most likely traffic first. Rotating through these keywords until you have several articles for each long-tail-KW – and a good leg-up on taking over the main phrase, this keeps your readers interested and coming back for more.
Some additional posts of interest:
There’s buyers, marketing, social media – and then there’s the real world…
Posted by robertworstell in Search Engine Marketing on October 30, 2009
If you’ve been following my learning curve over the past months/years, you’d have seen a constant attempt to narrow down to successful promotion/sales/marketing actions. This lead me to find out about buyers – through eBay, arguably still the biggest marketplace online.
eBay works if you are a discount retailer or a collectible sales outlet. I got in just as they lowered the boom on digital delivery and so for better or worse, dropped into a low-end scene for ebook profits. I’ve made some sales – and that’s kept me going. But not enough to date to make a living at it, which was my goal.
The training I paid for was pretty sad – even though it was a four-digit sum. (Before the decimal point.) And now, my credit cards are licking their lips as they know they have me… they think.
I’ve since gone through three or four more trainings – and am working on a fifth (actually an earlier version of two of these). What I’ve found confirms what I started out with.
You want to attract buyers and keep them happy.
(Traditional) marketing to social media sucks.
And studying Charles Heflin, among others, confirms this. Pitifully poor ROI.
But realistically, marketing is still marketing. You have to promote like a banshee mountain wind in winter to get people to know you exist. At least that’s what they tell us. Because this is based on the broadcast version, with only 2-3% of viewers taking the bait after 5-7 repetitions.
Because it’s “broadcast” based and not a personal conversation.
Bloggers who really connect with their clientele will have as much as 17-25% conversion on any offer. I just listened tonight to a blogger podcast, who is now making $4500 a month from her ebook and affiliate sales through her blog. Cute.
What did she do? Got into real conversations with her readers and asked their opinions – and then commented back on their comments – a real discussion.
That’s what Madison Avenue and the “great Jack Humphrey” are missing overall. It isn’t getting a lot of traffic to your site – but having real and consistent live conversations with your visitors (at least, until the traffic gets so bad you can’t keep up with individuals – other than the truly outstanding ones that even make you pause…)
And that’s the route to take.
Sure, I’ll keep selling on eBay, but this isn’t really good for ebooks, since the demand is not there, and eBay itself is based on cut-rate prices – so hardback books don’t sell for as much as it takes to print them on demand. To make a living, you’d have to sell some 200 CD’s a week at about $5 profit. You have to sell big retail items on a weekly basis to get that real sweet spot of large profits.
The new target is now back to ecommerce and online sales.
I’ll ramp up eBay with what I can scrounge up of suppliers and their drop-ship products.
And that will probably start paying its way pretty well. It’s not where my heart is at, though.
The key strategic and tactical point is to build up some following on my blog – which will be monetized with links that pay – ebooks and affiliate sales, like the girl above. Simple.
And, yes, to begin with, I’ll be using Jack Humphrey’s (and Howie Schwartz’) methods to get some name recognition. But I’m not doing it to become “an authority” – but to really find out what people are trying to solve in their lives and help them with that.
All that work I did years ago with “Go Thunk Yourself” really points to a universal solvent which can sort out and resolve any human problem. Any human problem.
The trick is to “go Archimedes” and find a place to stand, then get a long enough lever – and move the world.
Feel that? It just shifted slightly.
Some additional posts of interest:
Why I’ve learned to love link-bait scraping
Posted by robertworstell in Search Engine Marketing on October 30, 2009
My studies have recently turned to link-bait – as a subject, not as a method.
I’ve learned to use a sequence of Adobe Acrobat Pro, NoteTab, and OpenOffice as my training regimen.
Adobe’s Pro version allows you to scrape a page (or several, with their links) and then save to HTML.
NoteTab then will take that file and strip off all the HTML and save the URL’s.
Open Office then allows you to format that page back into usable format, with headers and bullets and so on – making it easy to find stuff as a reference.
What this sequence does is to give you the URL in plain text – so you can see what people are actually linking to. And all the affiliate links show up.
What I learned from Jack Humphrey
Essentially, you can take Jack at his word. He applies what he says.
However, this is both good and bad.
True, high-quality link-bait is almost accidental. Low-quality link-bait is a short piece which is just a set of links to other pieces.
This I learned from Jack.
If you take apart his Blackbook using the method above, you’ll find that nearly all (I haven’t digested his entire magnum opus yet) the links which were a paid service were affiliate links. Jack gets paid if you click there. And 3/4’s of his links to link-bait were just link-bait themselves – and led right to Jack’s blog. But all you got were other links to link-bait articles. Low quality.
But that’s how Jack says to do it in his Blackbook.
So I went back to Google to find real articles on link-bait
If you take Matt Cutt’s explanation of quality link-bait:
So, what are the links that will stand the test of time? Those links are typically given voluntarily. It is an editorial link by someone, and it’s someone that’s informed. They are not misinformed, they are not tricked; there is no bait and switch involved. It’s because somebody thinks that something is so cool, so useful, or so helpful that they want to make little sign posts so that other people on the web can find that out.
Now, there is also the notion of link bait or things that are just cool; maybe not helpful, but really interesting. And those can stand the test of time as well. Those links are links generated because of the sheer quality of your business or the value add proposition that you have that’s unique about your business. Those are the things that no one else can get, because no one else has them or offers the exact same thing that your business offers. (Stone Temple Consulting)
That is why Matt Cutt’s own article (which has been taken down, for some reason) on Link-bait has been referred to by Jack and so many other people. True link-bait (and so I suppose I have to go to Wayback to find it…)
And what I object to Jack’s methods overall. They are simply self-serving marketing.
Jack does a lot of good work. And giving away the Blackbook is quite something. However, when you analyze Jack by Jack’s own work – you see exactly what he’s doing. Bringing the most possible traffic to his own site – so it can be converted into cash flow. Pure capitalism.
Effectiveness is the measure of Truth.
So say the ancient Polynesians.
Is Jack right to do what he does? He certainly is effective in what he does – he gets a lot of traffic to his subscription site. Is it of real value? If you follow what Jack says, you will get a lot of traffic to your site.
Is traffic the end product of SEO? According to some.
What is marketing?
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Marketing is the action of creating an area where you can offer your product for exchange.
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The highest value product commands the greatest exchange.
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Value is determined by how it improves the life of the people who use it.
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Great value creates word of mouth and evangelism.
Jack has his evangelists. For me the jury is still out. (And you can see why I haven’t linked to Jack or his Blackbook here…)
Summary: His blackbook is link-bait. Study and learn – not to do as he does, but what he should be doing and doesn’t.
Some additional posts of interest:
Misuse “Conversation Domination” for SEO – its flaws and failures
Posted by robertworstell in Search Engine Marketing on October 30, 2009
“Conversation Domination” was an ebook authored by Howie Schwartz. Other people (including myself) have worked this out independently. It’s just a natural extension of multiply publishing your content on various social media sites. Since so few people really produce effective content, it’s relatively easy to take over the majority or all of the spots for a given keyword.
[You'll see that Howie is a bit of a scammer, hiding the fact of a $197 per month fee in the bottom text on that page.]
Here’s the first of the failures for this “system”:
1. Marketing is based on conversation. Conversation is – by definition – a turn-about process. “Dominating” a conversation means you control it completely.
Now – what does a person do with a conversation that is completely controlled by one person?
Leave – find somewhere else to converse.
Next:
2. Search engines evolve according to human needs and wants. Spammers find themselves isolated eventually, kicked off all search engines. Why? Spam is unwanted communication. A one-way flow. Old-style marketing tactics.
And:
3. When someone “dominates” search engines by taking several or all of the top spots for a given keyword, it means no one else can participate in that conversation. So, ultimately, this means that such techniques will eventually be labeled spam and search engines will move elsewhere.
But:
4. Original, great content is king - always has been. That’s what the Internet was created for. So people could find information (content) they were looking for. Spamming your way to the consistent top of the search engines doesn’t mean you have the best content – you’ve just figured out how to make the search engines think you do. And search engines ultimately penalize all spammers – drastically.
Also:
5. Marketing (ClueTrain Manifesto) means conversations – real conversations. I give, you take. You give, I take. No shortcuts. No “Igiveyoutake. Igiveyoutake. Igiveyoutake…” Doesn’t work – except in extraordinary circumstances (jails, prisons, visiting in-laws). Usually temporary until situations are resolved.
Finally:
6. “Conversation Domination” (or anything touted as “domination”) is a dead-end street – and it has “SPAM” graffitied on that back wall when you reach it.
7. But setting up a bunch of remote blogs under aliases to comment on your own stuff in order to raise its search engine ranking – just more spam. You’ve already got tons of backlinks coming in from all these tools above. Squidoo pages are fine – but if they are only about you, then they are just more old-style marketing, aren’t they? Converse, don’t pontificate or posture.
Why is OnlyWire fallen by the wayside, less important than it was originally – because people were spamming with it. Simple. Spamming isn’t a conversation – it’s old-style marketing. Social Media handles it by shunning and voting you off the island. (update: OnlyWire has reinvented itself and is back again..)
8. The real purpose of Marketing and Commerce is to provide something of value so people can improve their lives with it. That’s how you earn word of mouth and client loyalty. No other way.
When you block other people’s content by artificially and constantly grabbing the spotlight… Those actions just can’t last.
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Real, timeless, practical approaches:
A. This doesn’t mean you don’t optimize your pages so search engines can read them easily. Doesn’t mean you don’t theme your pages so they make sense to the readers and the search engines at the same time. (Most people still don’t do this – and there is no way to educate them to do this, so this is a completely valid solution.)
B. This doesn’t mean you don’t tell directories about your site. Still works.
C. Doesn’t mean you don’t submit (or auto-submit) your content changes to RSS directories.
D. It does mean you interact with people leaving comments on your site. It does mean that you track people commenting on your content and leave comments on their site – as well as linking to them.
E. It does mean to re-purpose your content in many ways, so lots of people can find it in a format they like. Articles, press releases, podcasts, slideshares, videos – and whatever else comes down this pike.
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If you do the first 1-7 above – I hope you sleep really well at night for all the “long-tail niche keywords” you’ve just “dominated”. And while you’re at it, don’t forget to tape up that corner of the bigger-than-life poster of you on your bedroom door. And don’t forget – you’re sleeping alone most nights…
If you do A-E, welcome to the real world.
Keep your search engine optimization work honest and always a real contribution – and then you’ll succeed way beyond your wildest hopes.
Because you are helping everyone win, helping them find the content they need to improve their lives.
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Update: I may have mentioned this elsewhere, about an experiment I made. What happened is that the social media flooded the search engines initially. They all linked back to my site page. That site page didn’t show up to begin with. But after a month or so, the social media faded to lower rankings, while the site page kept up there at about #3 or #4 for that keyword phrase.
While you make take a majority of the top postitions temporarily, other people can come along with new content and push them down the stacks. But your make page seems to stay, essentially as it’s SEO’d for that phrase and has incoming links from social media sites, which tell the SE’s that it’s an authority. (Google, anyhow.)
Some additional posts of interest:
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This work by Dr. Robert C. Worstell is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
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